Louis Vuitton

Writer / Director

I was asked by Louis Vuitton to create a bold idea to launch their flagship Copenhagen store. So together we came up with an event concept and I shot a little film that juxtaposed legendary Danish craftsmanship, with Louis Vuitton’s traditional ‘savoir-faire’. We commissioned the iconic Danish furniture designer ‘Rud Rasmussen’ to create a table inspired by Louis Vuitton’s famous print. Then Louis Vuitton invited the good and the great of Danish society to the launch to enjoy a meal cooked by a Michelin star chef, and see the incredible table being unveiled to the world.