Boden

Art Director

Boden were tasked with refocusing the company for the digital age and to re-energise the brand values to appeal to both its evolving customer and a new audience.

I worked on the core idea of The Great Boden Diaries, which was developed into a pitch winner that is now housed on www.boden.co.uk.

This new content hub strategically capitalises on style leaders who love the brand.